This starts off very well. It is a satire on globalization. The free market is everything and people change their last names to that of the company they work for. Take Mr. Hack Nike, for example. He is hired by the marketing department of Nije to stir up hype for a new line of trainers. The plan is for him to kill a couple of customers in order to give the product “street cred”. He subcontracts the job out to the Police. The government is weak and only handles crime. Jennifer Government is a government agent who used to work for an advertising agency. Definite Shades of “Snow Crash“.
This book is very clever in many ways, but disappoints in others. The story and characters are not much in themselves, but work pretty much only as vehicles for the author’s admittedly excellent satire. The novelty of the whole globalization run rampant idea wears off pretty soon, but it’s a fun, light-hearted read that kept me going until the end.
